Positive Fashion: Stella McCartney
High quality, no leather, no fur, no feathers, eco-fabrics, fair wages – but absolutely no compromise on design: Fashion designer and life long vegetarian Stella McCartney established a strong eco-friendly strategy as the core of her business when she launched her brand in 2001. Fashion brands that have not yet addressed waste and climate change implications will soon come under considerable consumer pressure.
What can we do?
The way we buy our clothes and our shopping behaviour will highly influence the way retailer and fashion brands will develop and change. We as consumers should give more consideration towards sustainability and respect our planet, its wildlife and citizens. Here are some ideas to contemplate:
- Choose clothes wisely – buy clothes you wear and enjoy longer term.
- Buy fewer clothes and less often.
- Buy better clothes to last longer.
- Reuse, restyle, re-imagine your existing wardrobe – get in touch with us to discuss the potential for saving and re-deploying resources.
- Manage your wardrobe – keep it organised to make the most out of it.
- Choose a timeless look – use accessories to stay with trends and latest colours.
- Donate unwanted garments to charity, second-hand shops or other re-using, re-cycling platforms.
- Be aware of buying online and making too many unnecessary returns – deliveries add to the carbon footprint.
NOTE: Design & Alter supports the idea of rethinking fashion by offering a 20% Discount on any relining and restyling of garments. Call us on 020 7498 4360 to find out more!